npr.org
Selections of a website redesign case study for npr.org. The goal of the redesign was to bring in younger readers and listeners without losing the feel of the current website. The rework includes a sample article and the landing page. Formats include: desktop, tablet, and mobile. Extensive research informed this design -- including crowd testing, card sorting, and competition studies. I also created an advertisement video for NPR's car donation program. There are also banner and sidebar ads for the video on the website.